[REMOTE] Digital Marketing Specialist (Google Ads & Agency exp req)

[REMOTE] Performance Marketing Specialist (Agency exp req) Location: Remote (Must reside in ET, CT, or MT time zones) Salary: $65,000 - $70,000 base + performance bonus Benefits: Health, Dental insurance stipend, Paid development time, Generous PTO, and more Job Type: Full-Time Hours: M-F 9 AM - 5 PM ET Start Date: ASAP Sponsorship: Not available [REMOTE] Performance Marketing Specialist (Agency exp req) Description Our client, a leading healthcare marketing agency, is looking for a Performance Marketing Specialist to join their remote team. Reporting to the Paid Search Director, you'll manage paid search campaigns, build out attribution models, and optimize local SEO strategies across a portfolio of healthcare clients. The right candidate will thrive in a fast-paced agency environment, excel at tracking performance across channels, and bring strong PPC, SEO, and analytics experience to the table. Our client values independence, curiosity, and a hunger to grow — ideal for marketers who thrive in accountable, self-managed settings. This is an exciting opportunity to make a measurable impact on patient access to care while growing alongside a collaborative team. [REMOTE] Performance Marketing Specialist (Agency exp req) Responsibilities • Manage and optimize Google and Bing Ads campaigns for healthcare clients • Build and analyze GA4, Tag Manager, and CRM-integrated attribution models • Conduct keyword audits, prune negative keywords, and track ROAS & CPL • Implement and troubleshoot tracking for forms, calls, and CRM uploads • Create dashboards integrating Google Ads, GA4, CallRail, and CRM data • Execute local SEO strategies and GBP optimization for multi-location clients • Collaborate with SEO/content teams to support technical and on-page SEO • Support paid social campaigns and manage Meta Pixel tracking • Run A/B tests to improve ad performance and conversion rates • Maintain data integrity and ensure accurate offline conversion tracking [REMOTE] Performance Marketing Specialist (Agency exp req) Qualifications • Bachelor’s degree required • 2+ years of PPC & SEO digital marketing experience in an agency environment required • Google Ads, Bing Ads, and Google Tag Manager experience required • Call tracking tools (e.g., CallRail, Invoca) experience required • Familiarity with offline conversion tracking workflows required • Strong GA4 and reporting tools (e.g., Looker Studio) experience required • Understanding of local SEO and Google Business Profile optimization required About #twiceasnice Recruiting Across industries, roles, and North America, we help clients quickly attract top talent with custom-built searches. With the lowest fee in the industry, the longest guarantee, and commission-free senior recruiters - we align our interests with the long-term success of every placement. Need recruiting help? www.twonice.com Job Type: Full-time Pay: $65,000.00 - $70,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off Application Question(s): • Please share the link to your LinkedIn, if you have one. • The salary range for this role is $65k-$70k + Bonus. Does that align with your salary expectations? Education: • Bachelor's (Required) Experience: • PPC & SEO digital marketing: 2 years (Required) • Google Ads and Google Tag Manager: 2 years (Required) • META Ads (Paid social media ads): 1 year (Preferred) • digital marketing agency: 2 years (Required) • offline conversion tracking workflows: 1 year (Required) • Call tracking tools (e.g., CallRail, Invoca): 1 year (Required) • GA4 and reporting tools (e.g., Looker Studio): 1 year (Required) • Healthcare Marketing: 1 year (Preferred) Work Location: Remote Apply tot his job