SEO & Paid Search Marketing Specialist (Remote)

Overview: At Sheds Direct, Inc., we’re more than just a storage building company — we’re a trusted leader in crafting high-quality, American-made outdoor structures for customers across the eastern United States. With a focus on innovation and customer service, we’ve grown into a respected brand in our industry. As we continue to expand, we’re seeking an experienced and data-driven SEO & Paid Search Marketing Specialist to help us reach more customers online. This is a key role for someone who lives and breathes search engine optimization and paid digital advertising. You’ll be responsible for driving high-quality traffic to our website, optimizing our online visibility, and ensuring that every marketing dollar delivers maximum ROI. This is a remote position for a results-oriented marketer who combines technical SEO expertise, strong analytical skills, and experience managing Google Ads and paid social campaigns. Key Responsibilities: SEO (Search Engine Optimization): • Conduct keyword research and competitive analysis to identify opportunities for organic growth. • Optimize website content, metadata, and structure for improved search engine visibility. • Monitor and improve site performance (technical SEO, page speed, crawlability, mobile-friendliness). • Track, analyze, and report on organic search rankings and traffic trends using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Paid Search & Advertising: • Plan, launch, and manage Google Ads campaigns (Search, Display, and Shopping). • Optimize paid advertising efforts for performance and cost-efficiency. • Test ad copy, keywords, and targeting to maximize conversions and ROI. • Analyze campaign data and adjust strategies to drive measurable growth. Collaboration & Content Strategy: • Work with the marketing team to align SEO and paid search strategies with content creation. • Provide guidance on landing page optimization for lead generation and conversion. Qualifications: • 5+ years of experience managing SEO and Google Ads campaigns • Proven track record of increasing organic traffic and running profitable paid search campaigns • Strong knowledge of keyword research, link building, and technical SEO best practices • Experience with Google Analytics, Google Ads, and SEO tools like SEMrush, Ahrefs, or Moz • Excellent analytical and reporting skills to measure performance and ROI • Ability to work independently in a remote environment Job Type: Full-time Pay: $80,000.00 - $120,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee discount • Flexible schedule • Health insurance • Life insurance • Paid time off • Professional development assistance • Retirement plan • Vision insurance Schedule: • 8 hour shift • No nights • No weekends Work Location: Remote Apply Job! Apply to this Job