SquareSpace expert needed to build a one-page website for home renovation contractor.
Scope of Work for Ugville Construction Website Development (Squarespace)
Project Overview:
Ugville Construction is a residential renovation company that exclusively serves residential investors across the U.S., including those operating under large franchise brands. Our company is not marketing to the general public. Instead, we’re building a professional online presence to establish credibility with investors, showcase our renovation capabilities, and allow potential partners (residential investors and subcontractors) to express interest in working with us.
The goal of this project is to build a modern, professional, single-page website on Squarespace (with additional pages only for forms and a private employee section) that reflects our brand and clearly communicates our value proposition.
Platform: Squarespace (7.1, Fluid Engine recommended)
Template Base Recommendation: Oranssi (preferred), Hayden, Radian, or Wycoff (open to developer input based on final layout needs)
Design Goals:
Clean, modern, and trustworthy
Slightly informal tone (not overly corporate)
Bold and clear messaging
Mobile-responsive
Consistent with our existing logo (attached), but with a construction-themed color palette
Color Palette should be consistent with Construction Themes (You can use the colors below as a guideline - designer to make final color decisions):
Navy Blue (#0D47A1): For section backgrounds or header/footer
Orange (#F57C00): Primary CTA button color
Yellow (#FBC02D): Accent or highlight elements
Gray (#757575): For body text, borders, or icon accents
White & Light Gray (#F5F5F5): Background neutrals for contrast and clarity
Site Structure & Content Sections:
The site will be a single long-scrolling page (with anchored navigation), plus separate pages for contact forms and a secure employee login area.
1. Hero Section (Top Banner)
Headline: "Leave the Building to Us."
Subheadline: "Residential renovations for real estate investors – we handle the hard work so you don’t have to."
Full-screen background image (construction-themed or house in renovation process)
CTA Button: "Work With Us" or "Get Started" (scrolls to contact form or opens separate form page)
Sticky Navigation Header with logo on left and nav links on right (e.g. About, Services, Why Ugville, Contact)
2. About Ugville Section
Brief intro explaining who we are:
"Ugville Construction is a full-service residential general contractor dedicated to supporting real estate investors. We transform distressed houses into desirable homes — on time, on budget, and with quality craftsmanship."
Emphasize specialization and reliability
Include optional team image or stock image
3. Services Offered Section
List of key service areas (icons or simple visuals encouraged):
Full Home Renovations: Complete, turnkey renovations for distressed properties, from demolition to final finishes.
Cosmetic Updates & Repairs: Quick upgrades like paint, flooring, and fixtures to improve appearance and marketability.
Kitchen & Bath Remodels: High-impact upgrades focused on functionality and resale value, including cabinetry, countertops, and plumbing.
Structural Repairs & Additions: Solutions for foundation, roofing, or layout changes to improve safety and usability.
Permitting & Code Compliance: Managing all permitting, inspections, and code requirements to ensure smooth, legal projects.
Budgeting & Scope Planning: Transparent estimates and value-engineering to stay within budget and maximize ROI.
4. Why Ugville – Solving Your Pain Points
This section speaks directly to common investor pain points:
"Can’t find reliable contractors?" – We’ve got you covered. (Use a handshake or hard hat icon)
"Worried about staying on budget?" – We provide transparent quotes and stick to them. (Use a dollar sign or calculator icon)
"Need it done fast?" – We meet your timeline. (Use a stopwatch or calendar icon)
"Concerned about quality?" – We deliver professional results, every time. (Use a ribbon, checkmark, or toolbox icon)
"Not a construction expert?" – That’s why we’re here. (Use a lightbulb or blueprint icon)
Use icons or bullet points for readability. Optionally include testimonial area.
5. Project Highlights or Gallery (Initially create with stock images, we will replace with real photos)
Showcase 3–6 past or example renovations
Before/after photo blocks or carousel
Short descriptions for each project
6. Call to Action – Franchisee Engagement
Strong CTA section with navy background and orange button
Headline: "Ready to Hand Off Your Next Renovation?"
Paragraph: "Let’s talk about how we can bring your next project across the finish line — on time and on budget. We work exclusively with residential investors, so we understand what matters to your bottom line."
CTA Button: "Request a Quote" or "Contact Ugville"
7. Subcontractor Interest Section
Paragraph: "We’re always looking for great subcontractors. If you’re a skilled trade professional looking for consistent work and clear expectations, we’d love to hear from you."
CTA Button: "Apply to Work With Us" (links to external Formstack form)
8. Footer
Contact details (email, phone, city)
Social links (if any)
Copyright text
Discreet "Employee Login" link (footer only)
Additional Pages (Separate from Main Scroll Page):
A. Contact Form Page
For residential investors to submit interest or request a quote
Include name, phone, email, city, brief project info
Form submission should email admin and optionally connect to Google Sheets or Squarespace CMS
B. Subcontractor Form Page
Page should redirect or link to external Formstack form
C. Employee Intranet (Secure Area)
Use Squarespace Member Areas (preferred) or password-protected page
Link labeled "Employee Login" placed only in footer
This page will include internal company updates or document links (content to be added later)
Other Requirements:
Developer will configure mobile/responsive layout
Apply visual transitions/hover effects where appropriate (e.g., buttons)
Ensure fast load times and clean visual hierarchy
Provide basic CMS instructions so Ugville team can update text/images as needed
Deliverables:
Live Squarespace site with all above structure and content framework
Working forms (contact, subcontractor)
Secure employee login area - to be built out later.
Admin access handed off to Ugville
Logo File: Provided (see attached PNG)
Domain: ugvilleconstruction.com (already active with another site - we will redirect the DNS records to point to this new site)
Suggested Site Title:
Ugville Construction Renovation Services for Residential Investors
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