Regional User Growth Marketing Associate

Job title: Regional User Growth Marketing Associate in New York at Gympass

Company: Gympass

Job description: Your wellbeing matters. Join a company that cares.GET TO KNOW USWellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.*Big news: Gympass is now Wellhub!

We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about itTHE OPPORTUNITYWe are hiring a Regional User Growth Marketing Associate to our User Marketing (Revenue Marketing) team in New York!Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (skyrocketing enrolment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced MGR by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams.

Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration.

Together, we're supporting the future of MGR with digital marketing, driven by expertise, collaboration, and innovation.YOUR IMPACT

• Creative Asset Development: Develop multi-channel marketing content (email, in-app, SMS, push) tailored to client and regional needs. Utilize tools such as Canva and Braze (HTML or drag-and-drop) to create assets using existing templates.


• Campaign Execution & Project Management: Oversee end-to-end execution of CRM campaigns, ensuring proper planning, setup, QA, and launch. Manage multiple projects concurrently, escalate issues when needed, and provide regular updates to stakeholders. Document outcomes in line with global guidelines.


• Data Analysis & Optimization: Analyze campaign and regional data to identify trends and performance insights. Recommend strategies to enhance effectiveness and optimize ongoing efforts.


• Support for End-User Marketing Initiatives: Contribute to regional B2C marketing plans focused on acquisition, reactivation, engagement, and retention. Support efforts to drive marketing-sourced revenue at the local level.


• Regional Strategy & Calendar Management: Identify local opportunities and suggest relevant campaign strategies based on market trends and events. Assist in maintaining the regional content calendar.


• Cross-Functional Collaboration: Partner with Client Success, Product Marketing, and Brand teams to ensure content aligns with brand standards and best practices.


• Adaptability & Continuous Learning: Demonstrate a proactive approach to learning new tools and CRM strategies. Remain flexible and responsive in a fast-changing environment.


• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Creativity & Innovation: You think beyond the obvious, bringing fresh ideas and creative approaches to campaign work. You have a basic grasp of campaign messaging and feel comfortable drafting marketing copy that resonates with diverse audiences. Change excites you-you adapt quickly and thrive in evolving environments.


• Analytical Thinking: You enjoy digging into data, analyzing campaign performance, and turning numbers into actionable insights. You know which metrics matter and how to use them to guide strategy, improve results, and drive smarter marketing decisions.


• Project Management: You're organized, detail-oriented, and know how to take a campaign from concept to launch. Whether it's managing multiple smaller projects or coordinating larger efforts using tools like Asana, you ensure timelines are met and standards are exceeded.


• Digital Marketing Expertise: You're skilled at building CRM communications, segmenting audiences, and using marketing platforms to their full potential. You bring a test-and-learn mindset, and you're comfortable using tools like Google Sheets, Docs, and Slides to stay organized and efficient.


• Time Management: You excel at balancing priorities, hitting deadlines, and keeping projects moving. You understand the urgency and complexity of your work, and you plan accordingly-communicating early if anything's off track.


• Attention to Detail: Precision matters to you. You consistently produce high-quality work by catching the small things and following processes that lead to great results. You're someone others can trust for accuracy.


• Strong Communication: You communicate clearly and effectively, whether it's writing a solid brief, asking smart questions, or collaborating across teams. You're responsive and reliable on channels like email, chat, and meetings, and you work well with both internal teams and external partners.


• Problem-Solving & Strategic Thinking: You're naturally curious and data-driven. You spot trends, raise potential issues early, and contribute to finding solutions. You also understand the broader picture-thinking about customer behavior, business goals, and market dynamics in your day-to-day work.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in campaign building is a mandatory requirement.WHAT WE OFFER YOUWe want Wellhubbers to live healthier and happier lives, both in and out of work. That's why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $63,974 - $79,968. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:WELLNESS: health, dental, vision, and life insuranceFLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. This is a hybrid position based out of our New York office. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.PAID TIME OFF: It's important to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on ourAnd to get a glimpse of Life at Wellhub… Follow us on @lifeatwellhub and !Diversity, Equity, and Belonging at WellhubWe aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.Questions on how we treat your personal data? See our#LI-HYBRIDSee below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.Annual Base Salary Range$63,974—$79,968 USD

Expected salary: $63974 - 79968 per year

Location: New York

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