PPC Ecommerce Manager

Job title: PPC Ecommerce Manager in USA at Michael Page

Company: Michael Page

Job description: This position will utilize strategic planning to grow sales, build traffic, and acquiring new customers through paid search and search engine optimization. Primary responsibilities will include pay-per-click advertising, budget allocations, SEO, and analysis.

• Manage and lead pay-per-click (PPC) sales strategy for domestic sales channels (Amazon, Walmart Marketplace, eBay, Wayfair, etc.). Plan, manage, A/B test, and execute PPC campaigns (sponsored products, brands, videos, display), including strategy development, organization, optimization, and campaign reporting.


• Refine keyword lists to create campaigns that drive consumers to products. Implement successful bidding strategies and effective keyword management.


• Utilize bid management tools (Pacvue & Amazon Advertising) to keyword harvest, create rule-based optimizations, analyze competitor performance, share of voice information, etc. Measure ROI, drive results, and help grow each channels business.


• Harvest and monitor keyword bids, account daily and monthly budget caps, impression share, ROAS, ACOS, and other account metrics.


• Manage pay-per-click budget allocations across sales channels. Define channel and campaign spending levels while optimizing to reach targeted ROIs. Assess spending limits. Provide recommendations on budget gaps and performance levels.


• Monitor analytics dashboards, reports, and keyword reporting tools. Recommend areas of improvement and importance while communicating these to management.


• Utilize insights reports through Salsify for search share and product pages.


• Assist in Amazon DSP strategy and execution. Attend calls and performance reviews with the Amazon teams.


• Develop the strategy for our Amazon Store and Amazon Posts program. Execute programs to drive traffic and sales. Report and measure the effectiveness of changes while making recommendations on improvements.


• Assist with Amazon Attribution campaign set ups and performance tracking.


• Coordinate paid search campaigns with promotional opportunities including deals, new product launches, etc.


• Analyze search reporting, demographic, and market basket data to inform decisions to target new customers and increase conversion rates.


• Provide SEO recommendations and improvements to keywords to boost organic traffic rankings and sales performance. Execute approved recommendations across channels.


• Develop and execute SEO improvements that will drive results while keeping up to date on industry trends.


• Help improve operational efficiencies with key accounts such as Amazon.


• Attend monthly PPC trainings with software reps and webinar trainings to keep up on industry updates.


• Assist international subsidiaries/distributors with Amazon Advertising help from PPC campaigns to Amazon storefronts.


• Keep pace with search engine and PPC industry trends and developments.


• Assist with any advertising campaign effort for sales channel activities.


• Attend planning meetings with customers as needed.


• Assist with other duties as assigned.

• Minimum of Bachelor's degree in Business related field or the equivalent business-related experience


• Demonstrated Proficiency with Microsoft Office Suite (Word/Excel/PowerPoint)


• Knowledge of AX operating system preferred


• Minimum 2+ years of experience working with Amazon Advertising


• Experience with Amazon Advertising and other online sales channels


• Experience with PPC software tools such as Pacvue preferred


• DSP experience preferred

• Remote offered


• Comprehensive training program


• Upward mobility and growth within the company


• 401k


• Pto


• Health insurance

Expected salary: $65000 - 90000 per year

Location: USA

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