Regional Sales Manager in Boston, MA

Job title: Regional Sales Manager in Boston, MA at Red Bull

Company: Red Bull

Job description: The Regional Sales Manager (RSM) main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Key responsibilities include owning regional key account volume, share, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned accounts; developing solutions that resonate with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. RSMs must also align all regional programming or promotional activity with the overarching chain strategy & Joint Business Plan outlined by the Head of the account.Boston, MA, is the preferred location for this role, but we are open to other locations in the US. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allMANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNTShelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mixPrice: Sells Red Bull's recommended price program using best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommends key account prices aligned with national RBNA standards and target price rangesPromotion: Develop annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displaysQuality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluate ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelinesMANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPSEstablishes 'Wiring Model' that ensures communication with all regional chain decision-makersRoutinely engages in activities to build partnerships and 'wire' at the regional/division/banner level at assigned chainsEstablishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the countryBUDGETS/ANNUAL PLANNINGEnsures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibilityManages T&E spending to assigned budgetBUSINESS ANALYSISWorks with the Head of the account to evaluate ROI with regard to all regional/divisional/banner level programming & promotionsWorks with Category Management Team to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to Channel LeadDrives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectivenessPursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drive future strategy and better understanding of consumer purchase patternsAnalyses thoroughly their business/customers' sales to define priorities and focusBUSINESS REVIEWS & RELATIONSHIPSConducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to the competitionProvides Energy Insights that drive change in promotion, price, distribution or merchandising practicesRoutinely engages in activities to build relationships and 'wire' key accounts beyond buyer levelCOMMUNICATION & TEAMWORKUses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chainsRoutinely visits DPs to ensure personal contact and open lines of communicationMaintains open communication with relevant Region & DP personnel to ensure effective program implementationEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:

• 4+ years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation


• Should have experience in chains across multiple channels (grocery and/or convenience preferred)


• Strong negotiation skills


• Innovative, solution-oriented mindset


• Must be extremely proficient in Microsoft Excel and PowerPoint


• Must have a valid U.S. driver's license


• Bachelor's degree or equivalent work experience


• Must be fluent in English, additional language skills an advantage

• Travel 60-70%


• Permanent


• Benefits eligible

Expected salary: $85000 - 132000 per year

Location: Boston, MA

Job date: Sun, 20 Apr 2025 07:02:16 GMT

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