**Experienced Manager, Customer Insights Retail Media Network – Driving Business Growth through Data-Driven Strategies**

About Us

Lowe's Companies, Inc. is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Your Impact

As a Manager of Customer Insights on the Lowes Media Networks (LMN), you will engage directly with LMNs clients to review how their media investments are performing, identify ways to optimize and grow their media investments, work closely with sales and account management to formulate media strategies aimed at growing your clients business at Lowes, develop test and learn plans, and elevate your clients understanding of the Lowes customer. Your expertise will drive business growth through data-driven strategies, and your contributions will shape the future of retail media.

What You Will Do

• Creates annual strategic learning plans for business(es) supported, aligning with company goals and objectives.
• Leads Quarterly Business Review Process with our top clients, ensuring seamless communication and collaboration.
• Serves as the subject matter expert for media performance reporting for both internal partners within LMN and across the Lowe’s enterprise, and external clients and agencies.
• Synthesizes disparate data from multiple sources into strategic recommendations for future media investments to grow business at Lowe’s, delivering these recommendations to both internal leadership (VP+) as well as external vendor-partners of all levels.
• Oversees the development and codification of best practices in media performance evaluation, data visualization, standardized reporting, and insights.
• Tells data stories that support other key deliverables such as sales pitches and case studies, effectively communicating complex information to various stakeholders.
• Oversees omnichannel advertising efforts and aggregates all sources of insights to support other client-facing teams (e.g., sales and account management).
• Partners with Product and Ad Tech teams to provide input on reporting capabilities based on client feedback, ensuring alignment with business objectives.
• Integrates knowledge across the Customer Insights & Analytics team to bring relevant insights to Lowe’s LMN Insights team and the whole of the Lowes retail media business, especially in key forums with leadership, to highlight the state of the Lowe’s customer.

Required Qualifications

To succeed in this role, you will need:

• A Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, or Applied Quantitative, with 5 years of experience in insights and analytics.
• 3-5 years of experience in retail media or general media analytics, with a proven track record of driving business growth through data-driven strategies.
• Experience in analytical, decision-making, and project management, with a strong ability to synthesize complex information and communicate effectively.
• Experience storytelling with data and presenting data stories in a compelling and easy-to-understand way, with a focus on driving business outcomes.
• Experience with A/B testing, Microsoft Office tools (e.g., Word, PowerPoint, Excel), and working with tools such as Tableau, Power BI, SQL, or similar tools.

Preferred Qualifications

While not required, the following qualifications will make you an even stronger candidate:

• A Master's Degree in a related field (e.g., Master's in Market Research, Behavioral Psychology, MBA), with a focus on driving business growth through data-driven strategies.
• Leading teams and proven business impact, with a track record of driving results through effective leadership and collaboration.
• Experience managing global teams, with a focus on driving business growth through data-driven strategies.
• Experience working in a retail environment, with a strong understanding of the Lowe's business and customer needs.
• Working with analytic/research software (e.g., SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.), with a focus on driving business growth through data-driven strategies.

Career Growth Opportunities and Learning Benefits

Lowe's is committed to helping you grow your career and develop your skills. As a Manager of Customer Insights, you will have access to:

• Regular training and development opportunities, including workshops, webinars, and conferences.
• Mentorship and coaching from experienced leaders and professionals.
• Opportunities to work on high-visibility projects and contribute to business growth through data-driven strategies.
• A collaborative and dynamic work environment, with a focus on driving business outcomes through effective teamwork and communication.

Work Environment and Company Culture

Lowe's is a FORTUNE 50 company with a strong commitment to diversity, equity, and inclusion. We believe in creating a workplace culture that is inclusive, respectful, and supportive of all employees. As a Manager of Customer Insights, you will have the opportunity to work with a talented and diverse team of professionals, with a focus on driving business growth through data-driven strategies.

Compensation, Perks, and Benefits

Lowe's offers a competitive salary range of $95,500.00 - $159,200.00 annually, with a starting rate of pay based on factors including, but not limited to, position offered, location, education, training, and/or experience. We also offer a range of benefits, including:

• Health, dental, and vision insurance.
• 401(k) matching and retirement savings plan.
• Flexible paid time off and holidays.
• Employee discounts and perks.
• Opportunities for professional development and growth.

Equal Opportunity Employer

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Apply Now

Don't miss out on this exciting opportunity to drive business growth through data-driven strategies. Apply now to become a Manager of Customer Insights Retail Media Network at Lowe's.