Director, Customer Marketing - Lead Customer Engagement, Loyalty, and Advocacy for a Cybersecurity Pioneer

Join the HUMAN Defense Platform: Protecting the Integrity of the Internet for Everyone

At HUMAN, we're on a mission to safeguard enterprises from sophisticated bots, fraud, and account abuse. With a rich history rooted in hacker culture and a commitment to putting people first, we're seeking a strategic and dynamic Director of Customer Marketing to lead our customer engagement and advocacy efforts. As a remote-based position, you'll be part of a global team that's disrupting the economics of cybercrime and shaping the future of cybersecurity.

About HUMAN: Empowering Innovation and Putting People First

Founded in 2012 in a Brooklyn sci-fi bookstore, HUMAN has evolved into a leading cybersecurity company with a unique approach to protecting companies and their customers from digital attacks. Our Human Defense Platform verifies the humanity of over 20 trillion interactions per week for some of the world's largest companies and internet platforms. With a strong foundation in innovation and a commitment to putting people first, we offer a comprehensive total rewards package that includes competitive compensation, benefits, stipends, and a culture that empowers every human to do their best work.

Job Overview: Director, Customer Marketing

Reporting to the VP of Corporate Marketing, the Director of Customer Marketing will play a critical role in working cross-functionally with Customer Success and Sales to enhance the customer lifecycle, drive retention and expansion, and create a robust Customer Loyalty and Advocacy program. As a key member of the marketing team, you'll develop and execute customer marketing strategies that resonate with our core audience and foster strong relationships across our growing community.

Key Responsibilities: Driving Customer Engagement and Advocacy

• Customer Lifecycle Engagement: Collaborate with the Customer Success team to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience at each stage.
• Retention and Expansion Programs: Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities.
• Customer Loyalty and Advocacy Program: Build, own, and scale HUMAN's Customer Loyalty/Reference program, managing deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers.
• Customer Advisory Board Management: Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in-person and virtual, working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and HUMAN.
• Cross-functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience.
• Customer Communications: Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the HUMAN mission.

Qualifications: The Ideal Candidate

To succeed in this role, you'll need:

• 10+ years of marketing experience, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity, or media environment.
• Proven ability to create and execute successful customer marketing programs that drive retention and expansion.
• Strong collaboration skills with experience working closely with Customer Success and Sales teams.
• Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with customers.
• Experience managing Customer Advisory Boards or similar executive-level customer engagements.
• Strategic, analytical mindset with the ability to track and measure the success of customer programs.

What We Offer: A Comprehensive Total Rewards Package

At HUMAN, we pride ourselves on offering a comprehensive total rewards package that reflects our commitment to our Humans' personal career development and well-being. Our benefits include:

• Competitive compensation, with a base pay range of $140,000 - $160,000, plus additional on-target bonus and/or incentives.
• Stock options and other incentive pay as part of the compensation package.
• A full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
• Annual stipends for wellbeing and learning & development.
• A one-time home office setup stipend.
• Weekly lunches, dedicated time off, no-meeting Fridays, HUMAN days, and more.

Our Culture: Putting People First

At HUMAN, we firmly believe in putting people first, regardless of who you are, where you come from, how you identify, or who your favorite robot is. Our culture is built on a foundation of diversity, inclusivity, and innovation, with a commitment to empowering every human to do their best work. We're a global team with Humans located in all parts of the world, and we've fully embraced our diversity of thought and innovative ways to connect with one another - even in virtual reality!

Why Join HUMAN?

By joining HUMAN, you'll be part of a pioneering cybersecurity company that's shaping the future of the industry. You'll have the opportunity to work with a talented team of individuals who are passionate about protecting the integrity of the internet for everyone. With a comprehensive total rewards package, a culture that puts people first, and a commitment to innovation and excellence, we offer a unique and rewarding career experience that will challenge and inspire you to do your best work.

Are You Ready to Join the HUMAN Defense Platform?

If you're a strategic and dynamic marketing leader with a passion for customer engagement and advocacy, we want to hear from you. Apply now to join our team and be part of a company that's disrupting the economics of cybercrime and shaping the future of cybersecurity.