Senior Marketing Manager - Verizon Mobile Loyalty Programs - Remote Opportunity with Competitive Compensation

Transforming the Future of Telecommunications with Verizon

At Verizon, we're not just connecting people to what they love; we're empowering a community that thrives on innovation, creativity, and impact. As a leader in the telecommunications industry, we're constantly seeking talented individuals who are ready to make a real difference. If you're a marketing professional looking for a challenge that can take your career to the next level, we have an exciting opportunity for you to join our team as a Senior Marketing Manager for our Mobile Loyalty programs.

About the Role

This is a fully remote position, offering you the flexibility to work from anywhere while being part of a dynamic team that's shaping the future of telecommunications. As a Senior Marketing Manager, you will be responsible for the planning, development, and execution of marketing communications aimed at retaining our Wireless customer base. Your role will be pivotal in driving the success of our Mobile Loyalty programs through targeted marketing strategies, creative execution, and campaign analysis.

Key Responsibilities

• Develop end-to-end promotional campaigns, including ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
• Create strategic creative briefs and evaluate creative ideas and concepts to ensure they meet our marketing objectives.
• Manage critical advertising agency partners, including briefing, budget management, timelines, and execution.
• Implement and execute comprehensive digital and traditional marketing plans, with a focus on CRM multi-channel communications to existing Verizon customers.
• Develop test strategies, measure and monitor performance, and make strategic recommendations to improve creative and program performance.
• Present recommendations for strategy and creative improvements to senior leadership and peer groups, providing strong justifying evidence to defend these recommendations.
• Gain alignment across work groups and implement changes to enhance our marketing efforts.

Essential Qualifications

To be considered for this role, you should have:

• Six or more years of relevant experience in marketing, demonstrated through work experience, military experience, or specialized training.
• A Bachelor's degree or four or more years of experience in a related field.
• Experience in agency and/or client-side marketing and/or CRM - Customer Lifecycle experience.
• The ability to manage cross-functional teams across all levels of the organization.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.
• Proficiency in MS Office Suite (Excel, PowerPoint applications) and Google Suite.

Preferred Qualifications

While not mandatory, having one or more of the following qualifications will make you an even more competitive candidate:

• A degree in Marketing, Market Research, or a Master's degree, with an MBA being a plus.
• Experience working with internal or external marketing or advertising agencies.
• Confident verbal communication skills and strong organizational and project management skills.
• Experience with campaign automation tools such as JIRA, Adobe Campaign, and HTML.
• Knowledge of digital trends and key business drivers.
• A track record of presenting findings and insights to various audiences, up to the executive level.
• The ability to analyze complex data from multiple sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

Skills and Competencies

To succeed in this role, you'll need to possess a combination of skills and competencies, including:

• Strategic thinking and problem-solving abilities.
• Excellent communication and interpersonal skills.
• The ability to work collaboratively with cross-functional teams.
• Strong analytical and data-driven decision-making skills.
• Creativity and innovation in marketing strategies and execution.
• Adaptability and flexibility in a fast-paced environment.

Career Growth Opportunities and Learning Benefits

At Verizon, we're committed to helping our employees grow and develop their careers. As a Senior Marketing Manager, you'll have opportunities to:

• Develop your skills in marketing strategy, creative execution, and campaign analysis.
• Work with cross-functional teams to drive business outcomes.
• Stay up-to-date with the latest trends and technologies in marketing and telecommunications.
• Take on new challenges and responsibilities as you grow in your role.

Work Environment and Company Culture

Verizon is proud to be an equal opportunity employer, celebrating our employees' differences and fostering a collaborative, inclusive environment. Our company culture is built on the values of:

• Diversity and inclusion.
• Authenticity and transparency.
• Innovation and creativity.
• Community engagement and social responsibility.

As a fully remote role, you'll have the flexibility to work from anywhere while being part of a dynamic team that's shaping the future of telecommunications.

Compensation, Perks, and Benefits

We offer a competitive compensation package, with a salary range of $114,000 to $212,000 annually, depending on your location and experience. Our total rewards package includes:

• Health and wellness benefits.
• Short-term incentives and 401(k) Savings Plan.
• Stock incentive programs and paid time off.
• Parental leave, adoption assistance, and tuition assistance.
• Other incentives and benefits designed to help you move forward in your career and personal life.

Conclusion

If you're a motivated and experienced marketing professional looking for a challenge that can take your career to the next level, we encourage you to apply for this exciting opportunity to join our team as a Senior Marketing Manager for our Mobile Loyalty programs. Don't worry if you don't meet every single requirement - we value a great attitude and a willingness to learn above all. Submit your application today and take the first step towards transforming the future of telecommunications with Verizon!