Senior Director of Sales - Natural Channel: Driving Business Growth in North America's Evolving Retail Landscape

Join The Coca-Cola Company as a Senior Director of Sales, Natural Channel, and Shape the Future of Retail

At The Coca-Cola Company, we're not just a beverage company; we're a global leader in the consumer packaged goods industry, driven by a passion for innovation and a commitment to making a positive difference in the world. As we continue to evolve and expand our portfolio of iconic brands, we're seeking a seasoned sales leader to drive our Natural Channel business forward in North America. If you're a strategic thinker with a proven track record in sales leadership and a passion for the CPG industry, we invite you to explore this exciting opportunity to join our team as a Senior Director of Sales, Natural Channel.

About the Role

As the Senior Director, Natural Channel Lead, you will be responsible for defining the vision and strategy for our Natural Channel business in North America, executing our Annual Business Plan, and leading a high-performing team to achieve customer success and business objectives. This remote role offers the freedom and flexibility to work from anywhere, while still being an integral part of our dynamic sales organization.

Key Responsibilities

• Serve as the subject matter expert on Natural Channel retail trends, best practices, and shopper insights to develop actionable strategies that grow our Naturals business.
• Formulate and communicate a strategic vision for the Natural Channel that aligns with the company's overall goals and inspires the organization to explore the potential of this channel.
• Lead, mentor, and develop a team of four National Sales Executives, along with brokers and cross-functional partners, to achieve customer success and business objectives.
• Exhibit strong organizational agility and motivational leadership to secure resources and support for Natural Channel growth.
• Build and maintain strong relationships with retail and distributor customers in the natural channel (e.g., Whole Foods, Sprouts, UNFI, KeHE), ensuring Coca-Cola's offerings meet their needs and objectives.
• Develop and implement comprehensive annual business plans outlining key strategies and growth initiatives for profitability and customer satisfaction.
• Cultivate robust internal partnerships to ensure alignment and seamless execution of initiatives.
• Ensure flawless program execution by coordinating with system resources, customers, distributors, brokers, and bottlers.
• Collaborate with broker partners and leadership to enhance management and growth efforts for the natural channel.
• Act as a key expert on natural channel customers, offering insights and guidance to internal stakeholders.
• Influence brand and R&D teams on natural nutritional requirements to drive portfolio innovations that appeal to natural consumers and shoppers.
• Foster strategic partnerships with brand and innovation teams to integrate their efforts into the Natural Channel growth strategy.
• Utilize advanced analytical, Excel, modeling, and revenue growth management skills to drive informed business decisions.

Qualifications and Skills

To succeed in this role, you'll need a strong foundation in sales leadership, strategic planning, and customer management within the CPG industry. Here are the essential qualifications and skills we're looking for:

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• Minimum of 10 years' experience in sales, marketing, or customer management within the Consumer Packaged Goods industry.
• Demonstrated ability to lead cross-functional teams; prior people leadership experience is advantageous.
• Extensive experience in account management, marketing, the Natural Channel, and operations within a team environment.
• Familiarity with Trade Management, Promotions Optimization, and Revenue Growth Management is beneficial.
• Proven ability to build strong partnerships with customers and internal stakeholders, including Acosta.
• Experience in managing strategic partnerships, particularly with key brands such as Topo Chico.
• Exceptional communication, negotiation, and relationship-building skills.
• Strong analytical, Excel, modeling, and revenue growth management skills.
• Ability to influence and collaborate with brand, R&D, and cross-functional teams.

What We Offer

At The Coca-Cola Company, we're committed to providing our employees with a rewarding and challenging work environment that fosters growth and development. Here are just a few of the benefits you can expect as a member of our team:

• Iconic & Innovative Brands: Access to a portfolio of over 250 products, including some of the world's most popular brands such as Coca-Cola, Simply, Fairlife, and Topo Chico.
• Expansive & Diverse Customers: Collaboration with a diverse range of customers including retail & grocery outlets, theme parks, movie theatres, restaurants, and many more, offering dynamic and varied work experiences.
• Competitive compensation and benefits package.
• Opportunities for career growth and professional development.
• A culture that values innovation, teamwork, and community involvement.

Career Growth and Development

As a Senior Director of Sales, Natural Channel, you'll have the opportunity to develop your skills and expertise in a dynamic and fast-paced environment. You'll be part of a talented team of sales leaders who are passionate about driving business growth and delivering exceptional customer experiences. With our commitment to innovation and customer satisfaction, you'll have the chance to make a real impact on our business and advance your career.

Our Culture and Work Environment

At The Coca-Cola Company, we're proud of our culture and work environment. We value diversity, equity, and inclusion, and we're committed to creating a workplace that's inclusive and respectful for everyone. As a remote worker, you'll be part of a global team that's connected and collaborative, with opportunities to engage with colleagues and leaders across the organization.

Why Join Us?

If you're a motivated and experienced sales leader looking for a new challenge, we invite you to join our team as a Senior Director of Sales, Natural Channel. With our iconic brands, diverse customers, and commitment to innovation, you'll have the opportunity to make a real difference in our business and advance your career. Don't hesitate – apply today and take the first step towards a rewarding and challenging new role!

Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today and let's discuss how you can contribute to our team's success!