Digital Media Strategist - Paid Social Media Expertise for Verizon's In-House Digital Media Center of Excellence

Join Verizon's Pioneering Team as a Remote Digital Media Strategist - Paid Social

Verizon, a global leader in technology and communications services, is on the lookout for a highly skilled Digital Media Strategist to spearhead its paid social media initiatives within its in-house digital media center of excellence. As a key member of this innovative team, you will be responsible for developing and executing bold paid social media strategies, optimizing campaigns, and driving business growth. If you're a motivated professional with a passion for staying ahead of the curve in digital media, we invite you to explore this exciting opportunity.

About Verizon and the Role

At Verizon, we're driven by a purpose to create a human network that connects the world. We're a team of innovators, thinkers, and problem-solvers who come together to make a meaningful impact. As a Digital Media Strategist - Paid Social, you will play a critical role in shaping Verizon's digital media landscape, working closely with cross-functional teams to drive product roadmaps, enhance digital experiences, and stay ahead of emerging trends.

Key Responsibilities

• Develop and execute innovative paid social media strategies and campaigns in collaboration with Verizon's marketing team to achieve brand and business objectives.
• Partner with media leaders across Brand, Business, Search, Programmatic, and Analytics to support activations and drive business growth.
• Oversee media planning, including audience targeting, ad formats, and bid management on social platforms across select units within Verizon Consumer Group.
• Keep internal leadership, media, and ad teams educated on emerging technologies and trends in paid social media.
• Support media technology colleagues in providing inputs to social platforms' roadmaps to drive differentiation in a competitive landscape.
• Collaborate with partner units within Verizon, including Operations, Experience, Technology, and CRM, to create improved digital experiences across all touchpoints.

Essential Qualifications

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant work experience in paid social media strategy and investment.
• Hands-on experience with primary buying platforms and formats, including Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest.
• Experience in marketer/agency/consultative services in paid social media strategy and investment.

Preferred Qualifications

• A Bachelor's degree.
• Six or more years of relevant experience in paid social media.
• Experience managing social budgets of at least $10 million.
• Fluency in data-driven targeting and reach strategy.
• Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams.
• Experience with data-driven media technology, such as Liveramp, Adobe AAM, Epsilon, and Acxiom.
• Knowledge of advertising channels across TV, audio, OOH, Display, Digital Video, Social Media, and various buying methodologies.
• Experience with ad verification and brand safety tools, including IAS, DoubleVerify, and Moat.

Skills and Competencies

To succeed in this role, you'll need to possess a unique blend of skills and competencies, including:

• Strong understanding of paid social media platforms and their evolving landscapes.
• Excellent strategic thinking and problem-solving skills.
• Ability to collaborate and influence across cross-functional teams.
• Strong analytical and data-driven decision-making skills.
• Effective communication and presentation skills.

Career Growth Opportunities and Learning Benefits

At Verizon, we're committed to helping our employees grow and develop their skills. As a Digital Media Strategist - Paid Social, you'll have access to:

• Ongoing training and development programs to stay ahead of the curve in digital media.
• Opportunities to work on high-profile projects and campaigns.
• Collaboration with cross-functional teams to drive business growth and innovation.
• A culture that encourages experimentation, learning, and creativity.

Work Environment and Company Culture

Verizon is committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. As a remote worker, you'll enjoy:

• Flexibility and autonomy to work from anywhere.
• A defined work location that includes work from home and assigned office days.
• A culture that values diversity, equity, and inclusion.
• Opportunities to connect with colleagues and build meaningful relationships.

Compensation, Perks, and Benefits

Verizon offers a comprehensive total rewards package, including:

• A competitive salary range of $89,000 - $166,000 annually, depending on location and experience.
• Health and wellness benefits.
• Short-term incentives and stock incentive programs.
• 401(k) Savings Plan and parental leave.
• Adoption assistance and tuition assistance.
• Paid time off and other incentives.

Conclusion

If you're a motivated and experienced digital media professional looking to drive business growth and innovation, we encourage you to apply for this exciting opportunity. At Verizon, we're committed to creating a culture that values diversity, equity, and inclusion, and we're proud to be an equal opportunity employer. Join our team and help shape the future of digital media.

Don't hesitate - apply today and let's build the future together!